Our Philosophy
Pure Sea was established by two hearts inspired by life experiences and their challenges to make and share new rituals to benefit a healthier lifestyle.
Changing of new journey was not enough to fulfil what they are missing. This hidden gems became a hope with the vision, which curates a place where others could reconnect with nature and find themselves more.
All rooms are nestled in Fynbos, and has a spacious view of the ocean. Either you're taking a shower or bath in the bathroom, lying in bed, or eating the tapas while enjoying the sun set from your terrace, the view of these are included. All of this offers an opportunity to build a intimate bounds with nature and reconnect with oneself.
Biophilic design is more than simply a love for nature, it’s a celebration of its healing potential. It has influenced modern design by promoting design with natural materials such as wood, stone, coco and rattan, as well as natural fabrics.
The idea is to bring nature into our living spaces: plenty of natural light, spaces that open the outdoors, oversized windows, and an abundance of plants. In an increasingly urbanized world, a biophilic design helps reduce stress and stimulate creativity.
Borrowing from traditional Japanese aesthetics, wabi-sabi is a philosophy centred around the acceptance of imperfection and transience. The aesthetic embraces asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and the appreciation of both natural objects and the forces of nature. The ancient spiritual teachings of the three marks of existence are key pillars: impermanence (無常, mujō), suffering (苦, ku) and emptiness or absence of self-nature (空, kū).
COCO-MAT
Based on the idea that our body (or soma in Greek) naturally knows what is right (ortho in Greek) for it, we have developed highly elastic mattresses that can perfectly adapt to any shape and form. Multiple layers of natural materials are stacked inside each product. No metal springs are used. Harder layers, such as coconut fiber, provide bodyweight support, while the more elastic layers of natural latex follow the body’s shape, gently hugging every curve.Instead of making your body adapt to the ways of a metal-spring mattress, we made a mattress that surrenders to your body. That’s the essence of the orthosomatic principle. Light, fluffy and naturally hypoallergenic, cotton is the undisputed king of COCO-MAT’s fabrics.
JUST PURE
Just pure is a natural, eco-conscious product range made of the best possible natural ingredients, with minimal to no preservatives. We believe that what goes on the body is as important as what we put in the body - beautiful for the body in every sense of the word. Just Pure offers unique natural skincare products formulated and developed in Hermanus, ensuring that we use locally sourced ingredients that are good for you as well as sustainable to the environment. the pure range is made in a creative environment, inspired by an awareness of the health benefits of using natural products, and a love of nature’s abundance.
CORINNE HAAS POTTERY
It is an immense privilege to be part of the “homecoming” of the human psyche in the current greater appreciation and understanding of the value of the handmade object. So, when you use your favourite cup for your morning tea or coffee ritual, you are partaking in this ancient, but contemporary tradition of ceramics’ ritual use, adding great meaning and connection to life through these small pleasures. With nearly 30 years of experience, Corinne brings extensive knowledge to the hallmark quality and recognizable design style she is well known for. This maturity in craftsmanship also gives chefs, restaurateurs and designers the assurance that products from our studio workshop will be of the best standards in authentic hand made ceramics.
KANGEN WATER
Kangen means "return to origin" in Japanese. Kangen Water® is alkaline water produced by Enagic's alkaline ionizer and water filtration machines. For more than 40 years, Kangen Water® has been used in Japan to help restore the body to its original, alkaline state. These machines can transform your ordinary tap water into healthy, fresh tasting alkaline drinking water. Kangen Water® is superior to tap and purified water. By choosing to drink alkaline water, you aid your body in returning to a balanced state.
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